首页 导航 教授队伍 导航 郭悦
丝状图
教授头像

郭悦

副教授

主要研究方向为电子商务 大数据营销、共享经济、数字化旅游和企业创新等管理信息系统交叉学科研究方向。

其撰写的电子商务案例和社区网络软件案例被哈佛案例库录用。Information and Management 特邀编委。International Journal of Information System and Management 主编。

工作经历:

曾经从事过的工作有:计算机研究科学家、网络开发工程师、投资分析师。他先后参与创立了一家跨境电商和虚拟货币交易平台、伦敦大学消费者与企业数字分析中心和曙光国际联合研究院。主要研究方向为数据分析,营销创新和技术,信息系统,旅游营销和在线消费者行为。其针对网络交易诈骗的研究得到多家媒体转载。在产学研方面具有自己独有的见解和经验。

研究兴趣/领域:

近 5 年来已经在信息系统采纳、电子商务旅游、虚拟社区领域积累了富的研究经验和研究成果。20多篇研究成果均发表国际权威 SSCI 期刊 包括Journal of Management Information System Journal of Information Technology Information System Journal Information & Management Harvard Business Review Electronic Commerce Research and Application Computers in Human Behavior Tourism Management Psychology & Marketing and Energy Policy 和一流国际信息系统会议包括ICIS、HICSS、 AMCIS、 ECIS、 and PACIS. 担任国际期刊International Journal of Information System and Management 主编。

教育背景:

 PhD Norwich Business School University of East Anglia

代表期刊论文:

  1. Guo Y. Li X. & Zeng X. (2019). Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases. Journal of Management Information Systems 36(4) 1043-1070.
  2. Sun Y. Shao X. Li X. Guo Y. & Nie K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications 37 100886.
  3. Li X. Bao Y. & Guo Y. (2018). Alliance formation under higher order uncertainty: E mbeddedness fear and gradualism. Managerial and Decision Economics 39(7) 821-831.
  4. Ling B. Guo Y. & Chen D. (2018). Change leadership and employees’ commitment to change. Journal of Personnel Psychology.
  5. Guo Y. Zhu Y. Barnes S. J. Bao Y. Li X. & Le‐Nguyen K. (2018). Understanding cross‐product purchase intention in an IT brand extension context. Psychology & Marketing 35(6) 392-411.
  6. Guo Y. Bao Y. Stuart B. J. & Le‐Nguyen K. (2018). To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce. Information Systems Journal 28(2) 359-383
  7. Guo Y. Barnes S. J. & Jia Q. (2017). Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation. Tourism Management 59 467-483.
  8. Le-Nguyen K. and Guo Y. (2016) PEACESOFT: Choosing e-commerce strategies: A Case of eBay.vn Journal of Information Technology Teaching Case 61(ABS 3star AIS Senior Scholar Basket Top 8 Journals) also collected and published by Harvard Case Publisher and Harvard Business Review
  9. Guo* Y. & Barnes S. (2012) “A Conceptual Model of Purchase Behavior in Virtual Worlds”
  10. Journal of Computer Information System 52(3) 18-30
  11. Guo Y. & Barnes S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management 48(7) 303-312.
  12. Guo* Y. & Barnes S. (2009). Virtual Item Purchase Behavior in Virtual Worlds: An
  13. Exploratory Investigation. Electronic Commerce Research 9(1-2) 77-96
  14. Guo Y. & Barnes S. (2007). Why People Buy Virtual Items in Virtual Worlds with Real
  15. Money. The DATA BASE for Advances in Information Systems 38(4) 69-76

荣誉和奖励:

  • The 52th Hawaii International Conference on System Sciences (HICSS) 最佳论文提名 at Strategy Information Technology Economics and Society (SITES) track.
  • 1篇论文被入选2019年ESI高被引论文
  • 2016 The 16th International Conference on Electronic Business (ICEB 2016)国际电子商务会议 ICEB 最佳论文奖
  • Information & Management 杰出审稿人贡献奖

 

邮箱:guoy@sustech.edu.cn