Yuanyuan Li
Assistant Professor
Liyy3@sustech.edu.cn
In June 2019 joined Faculty of Economics & Business Administration (FEBA) South University of Science and Technology. Research interests: Consumer Behavior and Behavioral Decision Making.
Work experience:
- March 2015 - May 2019 Department of marketing and e-commerce School of Business Nanjing University.
Education background:
- University of KU Leuven Belgium,PhD in marketing (supervisor: Luk Warlop & Sabrina Bruyneel)
- Department of psychology Peking University Master of applied psychology (supervisor: Xie Xiaofei)
- Psychology University of Helsinki Finland Exchange student (supervisor: Heikki Summala)
- Guanghua school of management Peking University Human resource management Bachelor's degree
Honors and awards:
- Shenzhen high-level professional talents
Research:
- Consumer behavior;
- Behavioral decision making;
- Evolutionary psychology;
- Attachment theory.