Home Faculty Yuanyuan Li

Yuanyuan Li

Assistant Professor


In June 2019 joined Faculty of Economics & Business Administration (FEBA) South University of Science and Technology. Research interests: Consumer Behavior and Behavioral Decision Making.

Work experience:

  • March 2015 - May 2019 Department of marketing and e-commerce School of Business Nanjing University.

Education background:

  • University of KU Leuven Belgium,PhD in marketing (supervisor: Luk Warlop & Sabrina Bruyneel)
  • Department of psychology Peking University Master of applied psychology (supervisor: Xie Xiaofei)
  • Psychology University of Helsinki Finland Exchange student (supervisor: Heikki Summala)
  • Guanghua school of management Peking University Human resource management Bachelor's degree

Honors and awards:

  • Shenzhen high-level professional talents


  • Consumer behavior;
  • Behavioral decision making;
  • Evolutionary psychology;
  • Attachment theory.