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Yue Guo

Associate Professor

guoy@sustech.edu.cn

His main research interests include e-commerce big data marketing sharing economy digital tourism and enterprise innovation. The e-commerce case and community network software case he wrote was accepted by the Harvard case library. Invited editorial board of Information and Management. Editor-in-Chief of the International Journal of Information System and Management.

Research:

His research interests include data analysis marketing innovation and technology information systems travel marketing and online consumer behavior.

Publications:

More than 20 research results have published in international authoritative SSCI journals,including Journal of Management Information System Journal of Information Technology Information System Journal Information & Management Harvard Business Review Electronic Commerce Research and Application Computers in Human Behavior Tourism Management Psychology & Marketing and Energy Policy and first-class international information system conference like ICIS、HICSS、 AMCIS、 ECIS、 and PACIS.